![]() ![]() “If it isn’t fun, children won’t respond to it. “At that time, I felt that all the measures against COVID-19 were very serious, and I wanted to come up with something lighthearted,” he said. Thinking about what he could do as an entertainer, Pikotaro hit upon the simple idea of encouraging young children to wash their hands. Pikotaro points out that the early days of the pandemic were difficult, with people being told to stay home and daily activities severely limited. “PPAP-2020” was created as something that would be easily accessible and enjoyable for children around the world, regardless of country, culture or language. ![]() Inspired by the positive reaction the original “PPAP” video drew from children, he is particularly interested in the fourth goal - quality education. There are 17 goals, ranging from “no poverty” to “partnerships for the goals,” but Pikotaro thinks many people tend to associate the SDGs with environmental issues. “I thought that the first step was to have people understand what the SDGs are,” Pikotaro said. Pikotaro’s work as an SDGs ambassador involved performances at state functions, including a reception hosted by the Japanese government at U.N. It subsequently went on to be recognized by the Guinness Book of Records as the shortest song to enter the Billboard Hot 100 chart. That hand-washing video was based on his novelty video “Pen-Pineapple-Apple-Pen,” abbreviated as “PPAP,” which went viral on YouTube in 2016, bringing him global recognition. It went on to become a worldwide hit and has been used by the Japan International Cooperation Agency (JICA) to support health and hygiene education in Zambia as part of efforts to fight COVID-19 there. sustainable development goals (SDGs), released a hand-washing video titled “PPAP-2020” during the pandemic in 2020. ![]() Popular Japanese entertainer Pikotaro, who was appointed by the Foreign Ministry in 2017 to be a goodwill ambassador for promoting the U.N. Along with financial assistance, Japan has been providing grassroots support, and measures to combat COVID-19 are a significant part of these efforts. TICAD is unique in that its main agenda is not limited to investment and trade, but also incorporates various social and political issues facing Africa. Since 1993, the Japanese government has been leading this conference, which is hosted with the United Nations, the United Nations Development Programme, the World Bank and the African Union Commission. The eighth Tokyo International Conference on African Development will be held in Tunisia from Aug. ![]()
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